Microsoft’s xCloud currently holds around 60%-70% market share, which is mostly attributed to the service being bundled with the popular Xbox Game Pass Ultimate subscription service. Microsoft’s xCloud streaming service competes with Amazon’s Luna, Nvidia’s GeForce Now and Sony’s PlayStation Plus – alongside several smaller services such as Boosteroid, Gamestream and Ubitus. California-based Activision is one of the largest games makers in the world, with franchises like Call of Duty, Diablo and Candy Crush.Ĭloud streaming is viewed by many as the future of gaming. Microsoft owns the Xbox gaming console and makes games like Minecraft and Age of Empires. So what are the main issues and how is this likely to play out? With the UK’s Competition and Markets Authority (CMA) also blocking the deal, it could still fail to conclude before an agreed completion deadline between the companies of July 18. Yet US competition authority the Federal Trade Commission (FTC) has taken the rare step of appealing the decision. The ruling paves the way for Microsoft to finally consummate the merger after nearly a year and a half of regulatory scrutiny. After five days of gruelling testimony, Judge Jacqueline Corley ruled the merger is unlikely to result in a substantial lessening of competition across the markets for video game consoles, multi-game subscription services and cloud streaming. Microsoft’s proposed US$68 billion (£52 billion) acquisition of video game maker Activision Blizzard should be allowed to go ahead, according to a US federal judge.
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